Kindle 2 Commercial
Have you seen the new commercial for the Kindle 2 from Amazon? I must say that it REALLY surprised me that Amazon was advertising the Kindle on TV. In case you haven’t seen the commercial, it’s included below…
It’s a catchy tune with a rather artsy feel. The colors are current/modern and it features a young woman. It kind of makes me believe that Amazon is going after the twenty and thirty something crowd with this advertisement. And I find it quite interesting that the commercial does not tell the viewer what a Kindle actually is. Do they assume you already know? Or are they trying to make you curious enough to go to their site to see what it’s all about?
What do you think of the advertisement?
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